Accepting No Substitutes
Apparently, Tom Cruise was right on the money when he uttered those much-quoted words: “Porsche. There is no substitute.” (Risky Business, 1983.)
According to a survey released earlier this month by New York City-based Luxury Institute, wealthy U.S. consumers still see Porsche as the world’s most prestigious luxury automotive brand. The poll was part of the 2008 Luxury Brand Status Index survey, and asked the opinions of 1,642 Americans with an average net worth of $3.7 million.
Porsche might have led the pack, but was followed closely by Lexus and Mercedes. Surprisingly, no Italian brands made the survey’s top 12. Other brands that did make the cut with consumers were (listed alphabetically) Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lincoln and Volvo.
If you don’t have a Porsche of your own, and this has given you the need for speed, go visit my friend Ron at DFW Elite Auto Rental.com and he’ll hook you up with a Porsche for the day.
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Tags: Acura, Audi, BMW, Cadillac, DFW Elite Auto Rental.com, exotic car lady, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Luxury Institute, Mercedes, Paula Felps, Porsche, Tom Cruise, Volvo

