Porsche has given us a lot of reasons to love it over the years. But now, the company is taking that love affair to the next level with the launch of its 911 GT3 racecar.

The new GT3, which boasts a unique hybrid technology created specifically for racing, has two electric motors on the front axle. Unlike hybrid daily drivers, which rely on heavy batteries, the 911 GT3 hybrid has an electrical flywheel power generator that sits next to the driver to deliver energy.

As a racecar, the Porsche 911 boasts an enviable racing pedigree that includes more than 20,000 wins, and the introduction of this hybrid at the Geneva Motor Show next month will open a new chapter for the marque.

Even better for us non-helmet wearing drivers is the hope that this technology will eventually make its way into the road-ready sports cars that we love so dearly. A girl can dream, can’t she?

For the well-accessorized woman, nothing beats matching your phone to your car. And Tag Heuer is about to make that easier for Lamborghini enthusiasts.

Later this month, the luxury watch and accessories manufacturer will introduce the limited edition Meridiist Automobili Lamborghini mobile phone. Taking a nod from Lamborghini’s notoriously sleek lines, Tag Heuer has integrated several flourishes that will be noticed by discriminating Lambo lovers. For example, the battery cover bears the same signature that’s found on the engine block of the Lamborghini Murcielago LP 640 V12, and the trademark Taurus bull appears on the keyboard’s central button.

Like the car for which it is made, this phone isn’t just beautiful; it’s made for performance. The display is made from 60.5 carats of scratch-resistant sapphire crystal and the battery life offers seven hours of talk time.

With only 1,963 pieces being sold worldwide – Automobili Lamborghini was founded in 1963 – you don’t want to wait to get yours. Find out more at meridiist.tagheuer.com.

If cars and their owners look alike, then the new Ferrari California should make itself at home in the garage of Kim Kardashian. Because, best as I can tell, both have one pretty significant feature in common. (And no, that feature is not “nice headlights.”)

Ferrari’s newest model, which was first unveiled late last year at the Paris auto show, has raised eyebrows for its very un-Ferrari-like styling. While we’re accustomed to Ferrari’s oh-so-sleek design – you know, the one that makes the cars look fast even when they’re sitting in a garage – the California looks a bit, well, rounder than its predecessors. One might say it’s got some junk in the trunk. Literally.

The unusual (by Enzo Ferrari’s standards, anyway) rear-heavy design was made to accommodate the convertible’s folding hard top – as well as the hydraulic equipment needed to move it up and down. The designers felt the need for a little luggage space back there, too, and while they were at it, they even threw in a back seat. As we all know, it’s impossible to keep packin’ in more goodies without having to let out the seams a bit. And that’s exactly what Ferrari has done.

That’s not to say the prancing pony has been tamed into something that will be lost in the sea of SUVs and Lexuses in the pick-up lane at your kid’s middle school. It’s still a hot little number, with a mid-front V8 and 460 horses under the hood.

So, while it may not have the profile of a racecar, there’s still something appealing about this bubble-butted beauty. If you don’t believe me, hop in, cue Sir Mix-a-Lot and be prepared to enjoy one of Ferrari’s most road-friendly rides.

It’s no secret that I carry a torch for the Mercedes McLaren SLR Roadster – one look at the photo at the top of this blog is really all it takes to uncover that piece of information.  While it makes absolutely no sense as a daily driver, it is a stunning piece of workmanship that offers the performance of a race car in the body of a gorgeous sports car.

If you’re torn between buying this car and using your money to do good for others, you’re in luck: As part of its holiday offerings, Saks Fifth Avenue is putting a special edition of the Mercedes SLR up for auction on Thursday. Profits from the auction will benefit St. Jude Children’s Research Hospital’s Thanks and Giving Campaign.

This particular model is absolutely one of a kind. The carbon fiber body is finished out in Sienna Pearl metallic paint, and it sports a gorgeous light brown leather interior. Under the hood, you’ll find exactly what you expect of the SLR Roadster – a hand-built supercharged V8 with 617 horsepower for a top speed of 206 mph.

This is one of the last SLR Roadsters that Mercedes will produce, so if you’re in the market for one, you might as well make sure the money is going to a good cause. Starting bid is $529,500 and every penny raised beyond that amount goes directly to St. Jude. Ready to sign up? Go to www.mbusa.com/SLRauction to place your bid. And don’t forget your credit card!

All good things must come to an end, and unfortunately that saying holds true for Bentley.

Bentley has unveiled its final version of the elegant Arnage, which has set the standard for this marque for the past decade. In return for its years of service, the automaker is giving the luxury liner a proper send-off, creating a limited edition run of just 150 cars. The 2009 Bentley Arnage Final Series will be the closest thing to a hybrid you may ever see coming from them – it combines the performance of the “T” with the refined elegance of the “R” to create the perfect marriage of luxury and power.

The 500 horsepower V8 will have a price tag of $224,990 and feature many upgrades to the customary Bentley bells and whistles. In addition to adding polished stainless steel “Final Series” treadplates to the front doors, interior extras include a rear cocktail cabinet with a “Final Series” stainless steel flask and shot glasses, an iPod interface, rear remote control for the infotainment system and a pair of picnic tables offered in your choice of premium unbleached veneers.

To make this last Arnage completely personal, it’s being offered in any of Bentley’s 42 available exterior colors, with 25 interior hide color choices.  As the only auto manufacturer in the world who can boast of offering a cabin trimmed entirely with leather hides – including the headlining - Bentley uses nearly 400 pieces of leather for the interior. (The hand-crafted steering wheel along takes up to 16 hours of double stitching.)

Every detail of the elegant Arnage is going to reflect the refined luxury that Bentley has delivered faithfully and flawlessly through the years. This final edition is the best send-off that such a car could hope for, and as a reward for those years of service, these appointments certainly beat a gold watch!

What’s the perfect accessory to go with your Bentley? How about a powerful Ego?

No, we don’t mean that in a bad way!

Bentley Motors has partnered with the luxury electronics retailer, Ego Lifestyle, to create a sleek and unique notebook computer. The Ego for Bentley, which will retail for about $19,800, is a luxury laptop that has many of the same features that makes the Bentley such a delight: It boasts a refined design and is hand-built to ensure perfection in both detail and craftsmanship.

To complete the Bentley tie-in, the interior color options of the lacquered notebook match the car’s most popular exterior colors, while, on the outside, the panels are trimmed with Bentley leather and then finished with Bentley’s cross-over hand-stitching. Even the iconic Bently knurling, found on the interior accents of its cars, is replicated here, with etching on the handle.

Each notebook is designed to the owner’s requests and requirements, which means you get your choice of colors and finishes. Touches such as sliding doors to cover access ports add to the elegant feel of this ergonomically designed notebook. The design doesn’t look like your run-of-the-mill notebook; the clamshell-styled case looks more like an elegant accessory. And, since each notebook is a work of art, it just makes sense that each of these limited edition notebooks are engraved with their own number.

Under the hood, you’ll find a 160 GB hard drive, a 64-bit processor and Microsoft Vista Ultimate software. A dozen dedicated direct access keys make Wi-fi, Bluetooth, a web cam and a handful of other operations quick and easy.

Bentley says the notebook is due to hit the shelves “this fall,” which, accordingly to my calendar, starts today. So better get in line fast – only 250 of these limited edition laptops will be made.

Photo courtesy Pebble Beach Concours d’Elegance. All rights reserved.

This weekend, the 58th Pebble Councours d’Elegance gave car lovers more than 200 reasons to lust after what they cannot have. The annual car show attracted competitors from 27 states and 12 countries, once again making it one of the most elite and well-attended shows in the world.

Although there was plenty of eye candy to keep onlookers oohing and ahhing at the 18th hole on the Monterey Peninsula’s Pebble Beach golf course, at the end of the day, only one car can be named “Best in Show.” And this time around, that honor went to John and Mary Shirley from Medina, Washington.

The Shirleys bought their 1938 Alfa Romeo 8C 2900B Touring Berlinetta four years ago. It had already enjoyed a rich history – throughout the 1930s, the 8C 2900B was Alfa’s most prestigious touring car. Less than three dozen of the cars were ever completed and put on the road.

This particular car is even more unique, however. While most of the 8C 2900B models were bodied by Carrozzeria Touring, this is one of six that was privately commissioned to be built by Berlinetta, and its good looks landed it in several ads run by Alfa.

As if that’s not enough, John Shirley says the car’s attributes go beyond its obvious beauty.

“This car has an intriguing history,” he says. “It won the first race at Watkins Glen in 1948, and though the car’s been driven quite a bit, it’s never been wrecked.”

Even with its exquisite lines and perfect body, the Shirleys knew their Alfa faced some stiff competition. But at the end of the day, the 8C 2900B simply proved unbeatable.

“It takes an amazing level of elegance for a closed car like this Alfa to win here,” acknowledged Sandra Kasky Button, Concours chairman. “It requires the ultimate in style, grace and proportion. This car has all of that.”

Just look at this car. Who can argue with her?!

More and more wealthy Americans are turning to the web to get their shopping done, but when it comes to luxury cars, they’d rather hit the showroom floor.

That’s the final word from a study conducted by the Luxury Institute, which found that, while shopping online for luxury goods is way up, only about one-fourth of us are comfortable buying our cars that way. The study, which surveyed households with an average net worth of $2.9 million, provides some interesting insight into high-end shopping.

Luxury shoppers appear to be much more at ease buying real estate or big-ticket jewelry items online; nearly 40 percent are content to do so. And nearly two-thirds of people with annual incomes of $150,000 or more are OK with buying fashion apparel or finding wealth advisors online. But when it comes to cars – well, the showroom experience just can’t be beat. Maybe it’s that new car smell.

“These highly tactile, big-ticket luxury items are generally better experienced rather than simply presented on a website,” explains Milton Pedraza, Luxury Institute CEO. However, that doesn’t mean luxury players don’t need a presence on the web.

Nearly two-thirds of all high-end shoppers go directly to the web to get more information on their purchases before they buy. So while today’s consumers are reluctant to make online purchases beyond $10,000 (the average comfort threshold for online purchases was about $3,294), the overall shift toward more online activity is making its way to higher end purchases.

So does that mean it’s only a matter of time before you’ll buy that new Aston Martin online? Time will tell. As Pedraza noted, it’s hard to truly get the “wow” effect from a web site; nothing beats walking into the showroom and driving off with a brand new steering wheel in your hands. This could be one experience that even technology can’t replicate – or replace.

Is that new car smell losing its thrill? Could be, according to a new survey released by J.D Power and Associates.

The 2008 APEAL (Automotive Performance, Execution and Layout) Study shows that drivers are less thrilled with their new car purchases than they were a year ago. But it isn’t necessarily the cars themselves that are to blame. Instead, drivers point to prices at the pump, which have gone up 27 percent since last year’s survey.

“The increased cost of filling their vehicles … leads to a greater level of dissatisfaction with fuel economy than in the past,” notes David Sargent, vice president of automotive research at J.D. Power and Associates. “Manufacturers that deliver more fuel-efficient vehicles…stand a better chance of delighting their customers.”

And there definitely were some delights to be found. Although Honda fared the best, capturing the highest level of satisfaction in three categories, luxury marque Porsche held its own with top ratings in two categories. It took home the APEAL award for its Cayman in the “Compact Premium Sporty Car” category and for the Cayenne in the “Compact Multi-Activity Vehicle (MAV)” division.

Jaguar also fared well, earning a perfect score in “Overall Performance and Design.”

Luxury models that got the thumbs-up from satisfied drivers were the Lexus IS 250/IS 350/IS-F (Entry Premium Car); the BMW 5 Series (Midsize Premium Car) and the Mercedes-Benz S-Class (Large Premium Car).

Joining the Porsche Cayenne in the Premium MAV category was Land Rover’s Range Rover, which topped the list for Large Premium MAVs.

The survey goes hand-in-hand with J.D. Powers and Associates’ Initial Quality Study, which was released about three weeks ago and focuses on problems experienced by new owners during the first 90 days of ownership. To see how your favorite auto manufacturer fared, click here.

• Honda, Porsche lead J.D. Power quality study [via Zemanta]
• 17 Best New Cars Of The Year [via Zemanta]

As we all know, accessorizing is the one thing that separates women from the animals. And from men.

However, there’s no reason to limit your accessorizing to your shoes, handbags and jewelry – there are many great ways to dress up your car as well. And if you happen to have a Lamborghini Gallardo in the garage, you’re in luck.

STRUT, the California-based luxury aftermarket auto accessorizer, has added a new collection of car jewelry to its offering. This time around, they’re offering carbon fiber and stainless steel appointments to let you customize your Lambo. Although they don’t have anything to offer first-year Gallardos, STRUT’s new collection includes two grilles with carbon fiber surrounds and stainless steel diamond-woven mesh bearing the STRUT shield for Gallardos built between 2004 and 2008. They also have matching side, rear hood, rear intake and bumper vents to add to the personal touches.

The result of these additions – besides making it a bit more personal – are a meaner profile and a distinctively different look to your Lambo. (Beats the heck out of a customized antenna ball or a bumper sticker!)

The Lamborghini Gallardo jewelry collection is $25,000 for the carbon fiber/stainless steel set and $35,000 for the limited edition titanium collection.