Ladies, We’re Not Shopping Enough!
Some disturbing news was released last week – and, for a change, that announcement doesn’t have the name “BP” attached to it!
In the grand scheme of things, this news is much more innocuous, but it also strikes me as being rather curious. A recent study by TrueCar.com of more than 13 million car registrations reveals that, even though women comprise more than half the population (51 percent), we account for just over one-third of new car registrations (36 percent).
Not surprisingly, the registrations that were made by women tended to focus on value and safety, with names like Volvo, Honda and Volkswagen ranking high on the women’s list. For men, new purchases were highest in the truck and exotic car market.
In fact, women accounted for 10 percent or less of the new registrations for such exotic brands as Ferrari, Lamborghini, Tesla (pictured above), Aston Martin and Lotus.
And not a single new Bugatti was registered to a female buyer!
Is this the best we can do? I think not! It’s time to put on our shopping shoes.
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Tags: Aston Martin, Bugatti, Lotus, Paula Felps, Tesla, truecar.com