Land Rover’s New Concept a Winner
Land Rover’s latest brainchild hasn’t hit the production line yet – but it’s already a hit.
The South East Automotive Media Organization named Land Rover’s LRX Concept the 2008 North American Concept Truck of the Year on Tuesday, citing its great looks and new technology as major factors. The award is based on design, style, materials, technology, market viability and market responsiveness.
Although it’s still technically an SUV, the sleekly designed Land Rover LRX Concept incorporates some rather innovative options into its design. It’s a turbo diesel hybrid vehicle – the first of its kind – which means it can get over 50 miles to the gallon and can run on bio-diesel. With just three doors, it is smaller and lighter than the Land Rovers on the road tody, and it also has an “ECO” mode to optimize fuel economy.
Inside, the interiors are as luxurious as ever, but it’s designed to not only look good, but to reduce the weight of the LRX as well. Instead of glass in the roof and side windows, designers used polycarbonate – which is 40 percent lighter than glass and blocks virtually all UV light. At the same time, Land Rover used special nanotechnology within the polycarbonate to reduce infra-red transmission, which helps the interior keep its cool.
With an eye toward sustainability, the LRX uses vegetable-tanned leather, aluminum (good both for reducing
weight and for recycling) and carpeting made from sustainable sources. The fine suede on the door inserts and headliners is actually made from recycled plastic bottles and fibers. And the creature comforts aim to please, with touches like an iPod docking station, a cool box (no more bulky coolers in the car!) and even a bottle chiller.
So, finally, there’s a Land Rover that is as good for the environment as it is good-looking. In fact, the only problem I could see with this vehicle is that it’s not on the road yet. Here’s hoping that Land Rover will make that happen long before the LRX’s previously anticipated 2011-ish debut…








