Kia Plugs in to Great Concept
In the interest of full disclosure, first let me say that I’ve never been inside of a Kia. In fact, until the Korean-based auto manufacturer introduced the Soul in 2009, I’d never given their cars so much as a passing glance.
So no one was more surprised than I was when the introduction of their new concept hybrid completely stopped me in my tracks.
The Ray, which is making its debut at the Chicago Auto Show right now, shows a promising future for hybrids. While I’m still chomping at the bit to see a sleek and sexy electric car go into mass production (Tesla, are you listening?), hybrids are going to play a major role in our acceptance of non-gasoline-powered autos. And with Ray, Kia shows it is on the right track.
While its eco-friendly design speaks directly to the heart of environmentally conscious consumers, it’s the Ray’s style that is even more surprising. I’m not saying that their previous vehicles have been uninspired, but let’s just say they’ve had a tendency to blend in with the rest of the cars on the road. They began changing that with the Soul, which has given Nissan’s Cube a run for its money, and now they’ve stepped it up to a new level.
Even though it’s a four-seater, Kia’s Ray bears faint resemblance to any of its four-door family sedans. (The lines are clean and flowing; this car looks faster standing still than many of its models look on the road!) Riding low to the ground, it’s curvaceous and aerodynamic, giving a great blend of form and function. Inside, the white interior is designed to reflect the sunlight rather than absorb it, and the eco-friendly recycled materials used within are also designed to keep interior temperatures low and reduce air-conditioner use.
The “green” features on this car are extensive and impressive, going beyond its gas/electric power combination. If there’s a downside at all to this car, it would be that it is only a concept, so we’ll have to wait for this one to go into production. From its solar cell-powered lighting and climate control systems to its “cool car” technology to reduce air conditioning load and greenhouse emissions, the Ray shows a lot of promise.
You just might call it a Ray of hope.
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