For the well-accessorized woman, nothing beats matching your phone to your car. And Tag Heuer is about to make that easier for Lamborghini enthusiasts.

Later this month, the luxury watch and accessories manufacturer will introduce the limited edition Meridiist Automobili Lamborghini mobile phone. Taking a nod from Lamborghini’s notoriously sleek lines, Tag Heuer has integrated several flourishes that will be noticed by discriminating Lambo lovers. For example, the battery cover bears the same signature that’s found on the engine block of the Lamborghini Murcielago LP 640 V12, and the trademark Taurus bull appears on the keyboard’s central button.

Like the car for which it is made, this phone isn’t just beautiful; it’s made for performance. The display is made from 60.5 carats of scratch-resistant sapphire crystal and the battery life offers seven hours of talk time.

With only 1,963 pieces being sold worldwide – Automobili Lamborghini was founded in 1963 – you don’t want to wait to get yours. Find out more at meridiist.tagheuer.com.

Related Posts:

• Let Your Lambo Play Dress-Up
• 2009 Range Rover Retools Luxury
• Bentley Unveils Final Arnage
• Help Fido Fight Carsickness!
• Online Shopping Continues to Grow – But Not For Luxury Cars

With its 2009 Range Rover, Land Rover continues blurring the line between “sport” and “luxury.” While Land Rover has announced new options and appointments for all of its sport utility vehicles, the flagship Range Rover remains particularly attractive, thanks to its sleek blend of form and function.

For ’09, Land Rover will roll out its Autobiography Package, which is available only in new “Supercharged” editions of the Range Rover. Adding more touches of leather – on everything from the console side surfaces to the door casings to the instrument panel – the Autobiography Package is a beautiful and luxurious complement to the upgraded leather trim already coming standard in all 2009 Range Rovers.

Also unique to the Autobiography Package are soft, semi-aniline leather seats, wood trim and a four-zone automatic climate control system. If that’s not enough to sell you – check out the rear-seat entertainment system, which will keep the kids busy for hours on those road trips!

If you’re thinking environmentally, of course, the only way to make your Range Rover green is to select one in that color; even though Land Rover has lowered emissions on all of its vehicles for 2009, the Range Rover is only going to get you 11 mpg in the city and 17 on the highway.

Initial pricing shows the standard ’09 Range Rover at an MSRP of $77,675, and the Supercharged edition rings up at just over $93,325.

Related Posts:

• Lamborghini Inspires Ultimate Car Phone
• Bentley Unveils Final Arnage
• Online Shopping Continues to Grow – But Not For Luxury Cars
• Escalade Limo Escalates Luxury Ride
• Less Pain at the Pump

All good things must come to an end, and unfortunately that saying holds true for Bentley.

Bentley has unveiled its final version of the elegant Arnage, which has set the standard for this marque for the past decade. In return for its years of service, the automaker is giving the luxury liner a proper send-off, creating a limited edition run of just 150 cars. The 2009 Bentley Arnage Final Series will be the closest thing to a hybrid you may ever see coming from them – it combines the performance of the “T” with the refined elegance of the “R” to create the perfect marriage of luxury and power.

The 500 horsepower V8 will have a price tag of $224,990 and feature many upgrades to the customary Bentley bells and whistles. In addition to adding polished stainless steel “Final Series” treadplates to the front doors, interior extras include a rear cocktail cabinet with a “Final Series” stainless steel flask and shot glasses, an iPod interface, rear remote control for the infotainment system and a pair of picnic tables offered in your choice of premium unbleached veneers.

To make this last Arnage completely personal, it’s being offered in any of Bentley’s 42 available exterior colors, with 25 interior hide color choices.  As the only auto manufacturer in the world who can boast of offering a cabin trimmed entirely with leather hides – including the headlining - Bentley uses nearly 400 pieces of leather for the interior. (The hand-crafted steering wheel along takes up to 16 hours of double stitching.)

Every detail of the elegant Arnage is going to reflect the refined luxury that Bentley has delivered faithfully and flawlessly through the years. This final edition is the best send-off that such a car could hope for, and as a reward for those years of service, these appointments certainly beat a gold watch!

Related Posts:

• Luxury Automakers Still Missing the Mark
• Lamborghini Inspires Ultimate Car Phone
• 2009 Range Rover Retools Luxury
• Need A Bigger Ego? Get The $19,800 Ego For Bentley laptop!
• Online Shopping Continues to Grow – But Not For Luxury Cars

More and more wealthy Americans are turning to the web to get their shopping done, but when it comes to luxury cars, they’d rather hit the showroom floor.

That’s the final word from a study conducted by the Luxury Institute, which found that, while shopping online for luxury goods is way up, only about one-fourth of us are comfortable buying our cars that way. The study, which surveyed households with an average net worth of $2.9 million, provides some interesting insight into high-end shopping.

Luxury shoppers appear to be much more at ease buying real estate or big-ticket jewelry items online; nearly 40 percent are content to do so. And nearly two-thirds of people with annual incomes of $150,000 or more are OK with buying fashion apparel or finding wealth advisors online. But when it comes to cars – well, the showroom experience just can’t be beat. Maybe it’s that new car smell.

“These highly tactile, big-ticket luxury items are generally better experienced rather than simply presented on a website,” explains Milton Pedraza, Luxury Institute CEO. However, that doesn’t mean luxury players don’t need a presence on the web.

Nearly two-thirds of all high-end shoppers go directly to the web to get more information on their purchases before they buy. So while today’s consumers are reluctant to make online purchases beyond $10,000 (the average comfort threshold for online purchases was about $3,294), the overall shift toward more online activity is making its way to higher end purchases.

So does that mean it’s only a matter of time before you’ll buy that new Aston Martin online? Time will tell. As Pedraza noted, it’s hard to truly get the “wow” effect from a web site; nothing beats walking into the showroom and driving off with a brand new steering wheel in your hands. This could be one experience that even technology can’t replicate – or replace.

Related Posts:

• Luxury Automakers Still Missing the Mark
• Lamborghini Inspires Ultimate Car Phone
• 2009 Range Rover Retools Luxury
• Bentley Unveils Final Arnage
• Escalade Limo Escalates Luxury Ride

When you absolutely, positively have to get there in style, a limo is usually the best way to go. But how do you stand out from all the other stretches in the crowd?

Becker Automotive Designs, Inc. has answered that question by teaming up with auto customizer STRUT to create the special-edition Cadillac Escalade ESV. And this one definitely goes all out to prove that it’s not where you’re going that’s important; it’s how you get there.

The amenities inside are pretty impressive, even by Cadillac standards. Completely customized from floor to ceiling, this lush leather interior is definitely made to ensure that you enjoy the ride. Spacious captain’s chairs let you lean back and put your feet up in rich, comfortable style.

The iPod-ready audio/video system offers satellite HDTV, DVD and digital surround sound that will likely remind you it’s time to upgrade your home theater system. And all things electronic are under your control with a custom Crestron touchscreen that Becker designed using its proprietary software.

If you’re one of those all work, no play types, you’re in luck, too – it’s just as ready for work as you are. The onboard computer system has a broadband Internet connection and full printer/scanner functions. Let’s just say it beats the heck out of lugging a laptop along.

Outside, the Escalade ESV is every bit as elegant as one would expect, with STRUT’s custom jewelry collection providing accents that include a woven diamond-mesh front grille and side vents, along with the STRUT shield and Icon Wheels.

If you want to add one to your fleet, that can be done for $125,000-$225,000. Talk about business class!

Related Posts:

• Let Your Lambo Play Dress-Up
• Luxury Automakers Still Missing the Mark
• Can the Car Crash Become Obsolete?
• Lamborghini Inspires Ultimate Car Phone
• 2009 Range Rover Retools Luxury

As we all know, accessorizing is the one thing that separates women from the animals. And from men.

However, there’s no reason to limit your accessorizing to your shoes, handbags and jewelry – there are many great ways to dress up your car as well. And if you happen to have a Lamborghini Gallardo in the garage, you’re in luck.

STRUT, the California-based luxury aftermarket auto accessorizer, has added a new collection of car jewelry to its offering. This time around, they’re offering carbon fiber and stainless steel appointments to let you customize your Lambo. Although they don’t have anything to offer first-year Gallardos, STRUT’s new collection includes two grilles with carbon fiber surrounds and stainless steel diamond-woven mesh bearing the STRUT shield for Gallardos built between 2004 and 2008. They also have matching side, rear hood, rear intake and bumper vents to add to the personal touches.

The result of these additions – besides making it a bit more personal – are a meaner profile and a distinctively different look to your Lambo. (Beats the heck out of a customized antenna ball or a bumper sticker!)

The Lamborghini Gallardo jewelry collection is $25,000 for the carbon fiber/stainless steel set and $35,000 for the limited edition titanium collection.

Related Posts:

• What Kind of Car Are You Attracted To?
• Land Rover’s New Concept a Winner
• Inside the Infiniti FX50
• Texas Exhibit Showcases Art of the Auto
• Morrissette, Mercedes Get Green

Although women are buying about 60 percent of the cars out there today – and influencing the decision in 85 percent of all new car purchases, luxury auto manufacturers are still falling short when it comes to marketing.

“In terms of the luxury auto market, they could do much better at reaching women,” says Milton Pedraza, CEO of The Luxury Institute. “When you look at the ultra-luxury automakers, like Rolls-Royce, Ferrari and Maserati, they really have a long way to go.”

Pedraza says that a male-dominated industry has led to male-oriented marketing – even though the marketing firms behind the campaigns oftentimes are led by successful women.

“It’s an industry dominated by men, so they haven’t gotten the message that wealthy women are a force in their own right,” Pedraza points out. “You see it in every aspect, from the way the cars are marketed to the way women are treated in dealerships. A lot of them are not sensitive to the needs of a female driver and the buttons they need to press. Women are equally interested in [a car's] performance, but also are drawn to the idea of achievement and rewarding yourself. This is what they luxury car manufacturers should be looking at.”

Those who do start paying attention to the fairer sex could find big rewards. With more and more women earning six and seven-figure incomes, they have the purchasing power that luxe auto manufacturers crave. Pedraza says that appealing to women’s more emotional side – as opposed to touting horsepower and speed – will be the key to success.

For proof of that, he points to Cadillac, which has found success in branding among women, thanks to some ads that show successful, attractive women enjoying their cars – and leaving male drivers in their dust.

“They’re showing women who are strong, powerful and functional,” says Pedraza. “But the one thing Cadillac still struggles with is identifying their market brand. On the one hand, they give us these great commercials with powerful, successful women, but then they also give us commercials featuring rappers, where women are used as a showpiece. In order to do better, they have to quit sending confusing signals.”

When brands like Aston Martin, Bentley and Ferrari refocus their campaigns, they could find a new following with a powerful, brand-loyal female marketplace.

“There’s a segment of women out there that like powerful cars, great styling and who love the driving experience,” Pedraza notes. “Luxury car brands need to understand that and speak to them as women. They need to be clear, distinct and respectful. But luxury car firms just haven’t gotten that yet.”

Related Posts:

• Accepting No Substitutes
• Bentley Unveils Final Arnage
• Online Shopping Continues to Grow – But Not For Luxury Cars
• Escalade Limo Escalates Luxury Ride
• Let Your Lambo Play Dress-Up

 The idea for On Wheels in Heels is one that has rolled around in my head for a couple of years – but one that I couldn’t ignore. As a freelance writer, I frequently meet women who are passionate about their cars, but I’ve found a noticeable lack of publications that are interested in covering automobiles from a female perspective.

Just as with most things in life, men and women approach cars differently. This truth was accentuated for me a week ago when I participated in one of World Class Driving’s luxury car tours. We spent Sunday morning near Bandera, Texas, at the wheel of such spectacular cars as the Mercedes McLaren (pictured at the top of this page), the Ferrari F430, the Lamborghini Gallardo Superleggera, the Porsche 911 Twin Turbo and the new Audi R8. (I have to say, there are much worse ways to spend the day!)

Afterward, the men I talked to wanted to know how much horsepower the cars had and how fast we went; women talked about the beauty of the cars and wanted to know how they handled. Even when our interests are shared, I think the way the two genders appreciate their particular passions are approached completely different.

On Wheels in Heels is meant to be a place where women can discover more about luxury cars, but also check out the latest gadgets and accessories. (Because, as you know, even in a car, we must accessorize.) It’s a place to “ooh” and “aah” over great new cars and even learn a little bit about what’s happening with other female drivers.

I hope you’ll feel welcome to join the conversation or start one of your own; tell your friends and ask them to join us. Because, like most experiences in life, this journey was meant to be shared.   

Related Posts:

• Let Your Lambo Play Dress-Up
• Morrissette, Mercedes Get Green
• What Kind of Car Are You Attracted To?
• Texas Exhibit Showcases Art of the Auto
• Lamborghini Inspires Ultimate Car Phone