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	<title>On Wheels in Heels &#187; MPV</title>
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	<description>The Website for Driven Women</description>
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		<title>What Do Women (Drivers) Want? A Car Like Brad Pitt</title>
		<link>http://onwheelsinheels.com/study-what-do-women-drivers-want/219</link>
		<comments>http://onwheelsinheels.com/study-what-do-women-drivers-want/219#comments</comments>
		<pubDate>Wed, 10 Sep 2008 16:30:44 +0000</pubDate>
		<dc:creator>Paula</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Brad Pitt]]></category>
		<category><![CDATA[Johnson Controls study]]></category>
		<category><![CDATA[MPV]]></category>
		<category><![CDATA[Paula Felps]]></category>
		<category><![CDATA[Women Drivers]]></category>

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		<description><![CDATA[These days, women pretty much demand the same qualities in their cars as they want from their home: Flexibility, good tech connections, and more storage space. At least, that&#8217;s what the results of a new study from Johnson Controls found. After focusing its fact-finding mission on the evolving needs of women, the study confirmed what we&#8217;ve known for years: [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="lightbox[pics219]" href="http://onwheelsinheels.com/wp-content/uploads/2008/09/brad-pitt.bmp" title="brad-pitt.bmp"><img width="362" src="http://onwheelsinheels.com/wp-content/uploads/2008/09/brad-pitt.bmp" alt="brad-pitt.bmp" height="500" class="imageframe imgalignright" /></a>These days, women pretty much demand the same qualities in their cars as they want from their home: Flexibility, good tech connections, and more storage space. At least, that&#8217;s what the results of a new study from Johnson Controls found.</p>
<p>After focusing its fact-finding mission on the evolving needs of women, the study confirmed what we&#8217;ve known for years: Women want more from their cars, and we&#8217;d like them to suit our style as well as our needs.</p>
<p>According to the study, here&#8217;s what&#8217;s women would like to see in a car:</p>
<p>- More flexibility. In the course of a single day, a woman&#8217;s car might be a kids&#8217; taxi service, a mobile office, a transport vehicle for soccer equipment and even a party wagon for a gaggle of girlfriends. We need cars that can adapt to the ever-changing needs of our days just as well as we do!</p>
<p>- More connections. Women tend to use technology differently than men. We don&#8217;t see them as entertainment gadgets so much as we see them as security devices. We want ways to be able to stay charged and connected, from our GPS/OnStar systems to our cell phones and iPods.</p>
<p>- More space! As we&#8217;ve already established, women use their cars for a lot of different reasons. In fact, it seems that any car driven by a woman should automatically earn the MPV (multi-purpose vehicle) description. With that in mind, we&#8217;d like more space to stow our stuff, please!</p>
<p>-  More style. Just because we have to drop off the kids and the dry cleaning, that shouldn&#8217;t mean we have to look like we&#8217;re driving a boxy commercial vehicle! High on the list was the demand for &#8220;fun, non-mom&#8221; vehicles.</p>
<p>- More environmental friendliness. Leave the gas guzzlers on the lot; today&#8217;s women drivers want cars that are basically like Brad Pitt, if Brad Pitt were a car. In other words, they want something that looks good, is environmentally friendly and can fit in whatever role is demanded.</p>
<p>Finally, the study found that women find a lot of safety and security inside their automobiles. Because we tend to keep a lot of personal items in our cars, they become an extension of our homes and we find it easy to relax and unwind behind the wheel.</p>
<p>Until, of course, just like at home, the phone starts ringing and the kids start fighting&#8230;</p>
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