In the grand scheme of things, this news is much more innocuous, but it also strikes me as being rather curious. A recent study by TrueCar.com of more than 13 million car registrations reveals that, even though women comprise more than half the population (51 percent), we account for just over one-third of new car registrations (36 percent).

Not surprisingly, the registrations that were made by women tended to focus on value and safety, with names like Volvo, Honda and Volkswagen ranking high on the women’s list. For men, new purchases were highest in the truck and exotic car market.

In fact, women accounted for 10 percent or less of the new registrations for such exotic brands as Ferrari, Lamborghini, Tesla (pictured above), Aston Martin and Lotus.

And not a single new Bugatti was registered to a female buyer!

Is this the best we can do? I think not! It’s time to put on our shopping shoes.

So no one was more surprised than I was when the introduction of their new concept hybrid completely stopped me in my tracks.

The Ray, which is making its debut at the Chicago Auto Show right now, shows a promising future for hybrids. While I’m still chomping at the bit to see a sleek and sexy electric car go into mass production (Tesla, are you listening?), hybrids are going to play a major role in our acceptance of non-gasoline-powered autos. And with Ray, Kia shows it is on the right track.

While its eco-friendly design speaks directly to the heart of environmentally conscious consumers, it’s the Ray’s style that is even more surprising. I’m not saying that their previous vehicles have been uninspired, but let’s just say they’ve had a tendency to blend in with the rest of the cars on the road. They began changing that with the Soul, which has given Nissan’s Cube a run for its money, and now they’ve stepped it up to a new level.

Even though it’s a four-seater, Kia’s Ray bears faint resemblance to any of its four-door family sedans. (The lines are clean and flowing; this car looks faster standing still than many of its models look on the road!) Riding low to the ground, it’s curvaceous and aerodynamic, giving a great blend of form and function. Inside, the white interior is designed to reflect the sunlight rather than absorb it, and the eco-friendly recycled materials used within are also designed to keep interior temperatures low and reduce air-conditioner use.

The “green” features on this car are extensive and impressive, going beyond its gas/electric power combination. If there’s a downside at all to this car, it would be that it is only a concept, so we’ll have to wait for this one to go into production. From its solar cell-powered lighting and climate control systems to its “cool car” technology to reduce air conditioning load and greenhouse emissions, the Ray shows a lot of promise.

You just might call it a Ray of hope.

At least that’s the initial impression delivered with the unveiling of the Chevrolet Volt, GM’s equivalent of a hail-Mary pass. The folks that brought us the environment-crushing Hummer have now revealed the prototype of the Volt, their all-electric auto that’s slated to hit showroom floors in late 2010. As their first electric vehicle since the  ill-fated EV-1 was introduced in 1996, the Volt has a lot of ground to cover to make up for the automaker’s slumping sales.

Although early prototypes of the car showed a sexier profile, it appears that Chevrolet has gone for a Hyundai-meets-Ford look with the five-door Volt, giving it more of a family car feeling than hinted at with the prototype shown last year at the Detroit Auto Show. Still, it has a lot of interior touches that could win us over – things like a liquid crystal instrument display, multiple touch screen interfaces and Bluetooth capabilities.

Of course, until it actually rolls out in the flesh -er, metal – it’s hard to pass judgement. So until that happens, here’s what we do know:

- The Volt is expected to appear late in 2010 and will be priced at between $35,000 and $40,000.

- Top speed is 100 mph, and it has the equivalent of a 150-horsepower engine.

- It is designed to go 40 miles without a charge, and can be plugged into a standard 120v household plug for recharging.

- After exhausting its initial charge, the Volt switches over to an onboard gas-burning generator that can go for several hundred miles.

Stay tuned. Speculation over whether Americans are willing to pay $40K for this model is already beginning, especially considering that a 2009 Toyota Prius runs just over$20,000.

Another unknown? What cars from newcomers like Fisker and Tesla, as well as from established GM competitors, will be hitting the market about the same time to steal the Volt’s thunder.

Obviously, it’s going to be awhile before we know enough about this car to see how it’s going to fit into the changing automotive landscape.